Signals It's Time to Reduce
- Strong showing activity but no offers → likely a condition or expectation issue.
- Low showing activity (under ~10 in 2 weeks in an active market) → almost always a price issue.
- Feedback consistently mentions price.
- New comparable listings priced below yours.
How to Reduce
Reduce in meaningful increments that cross search-filter thresholds (e.g., $499K → $475K crosses the $500K filter). Small token reductions waste your one chance to re-trigger portal alerts.
Re-Launch the Reduction
- Update MLS remarks and refresh photos if needed.
- Email blast to agents who previously showed the home.
- New social posts announcing 'Just Improved.'
Action Items
- Establish a 14-day data review checkpoint with every seller.
- Bring a written price-reduction recommendation, not a verbal suggestion.