Back to Training
Lead Cultivation

Seller Communication

Sellers fire agents over silence more than over price. Set a cadence and stick to it.

Weekly Seller Update

  • Showing count and feedback summary.
  • Online activity — views, saves, shares across portals.
  • Comparable activity — new listings, pendings, and closings nearby.
  • Recommendation — stay the course, adjust marketing, or discuss price.

Set Expectations Up Front

At listing, tell sellers exactly when and how you'll communicate (e.g., Friday email + call, plus same-day texts after every showing). Then never miss it.

Action Items

  1. Create a Friday seller-update template.
  2. Block 30 minutes every Friday to send updates for every active listing.