Listing Presentation

Pre-Listing Visit (Optional but Powerful)

Stop by 24–48 hours before the formal presentation to tour the home, take notes, and gather seller hot-buttons. Your CMA and pitch are then customized — not canned.

Presentation Flow

• Build rapport — listen first, talk less.
• Discover seller's goals and motivation.
• Walk through CMA and pricing strategy.
• Present marketing plan with proof points.
• Discuss commission and net sheet.
• Ask for the listing — and the signature.

Example: Adam Taylor & Team's Tailored Listing Process (DASH Method)

The DASH Method is a four-phase listing framework: Discovery (initial consultation, property walkthrough, market overview, and expectation-setting), Analysis (pull the property's MLS record, build a general CMA plus a neighborhood-specific comp, review micro and macro market trends, and present conservative/aggressive/aspirational pricing scenarios), Strategy (marketing approach, negotiation and risk-mitigation plan, launch timeline, and personifying the home with a seller 'love letter'), and House Prep (compliance paperwork, vendor coordination, staging, and go-to-market readiness). Use it as a template for structuring your own listing appointments so sellers know exactly what to expect. Download: The DASH Method — Tailored Listing Process (PDF)

Tools

iPad-based presentation, printed leave-behind packet, sample marketing materials, and signed listing agreement ready to go.