The 8x8 Plan
8 meaningful touches in the first 8 weeks. Mix of calls, texts, emails, video, and handwritten notes. Variety beats frequency alone.
Then 33-Touch Annually
- 12 monthly email/market touches.
- 8 voice-to-voice calls.
- 4 handwritten notes.
- 4 pop-bys or small gifts.
- 5 social engagements.
Why Most Agents Fail
They quit after the 3rd touch. Average sale takes 7–12 touches. The agent who keeps showing up wins.
Action Items
- Build the 8x8 as a CRM action plan.
- Audit: how many leads have you touched 8+ times?