Why FSBOs Are Gold
85%+ of FSBOs eventually list with an agent. The agent who's been most consistent and most helpful — not most aggressive — usually wins.
First Contact
Don't lead with 'list with me.' Lead with value: 'I noticed your home — I'd love to drop off a buyer's packet in case any of mine are interested. No obligation.' Then show up in person.
Follow-Up Cadence
- Day 1: In-person drop-by or call.
- Day 3: Text with neighborhood comp.
- Day 7: Call to check on showings.
- Day 14: Drop off open-house tip sheet.
- Day 30: Call with an offer to do a free CMA.
- Continue every 2 weeks until they list with someone.
Common Objections
- 'I don't want to pay commission' → walk through net-sheet math.
- 'I'll try it for 30 days' → great, can I check in at day 21?
- 'My friend is an agent' → no problem, I'd still love to be your backup.
Action Items
- Pull this week's FSBOs from Zillow/FSBO.com.
- Make 5 in-person drop-bys this week.
- Set CRM reminders for the full 30-day cadence.