Pick the Right House
Best open-house candidates: priced right, well-staged, in a high-traffic neighborhood, with easy parking. Your goal isn't to sell THIS house — it's to find your next 3 clients.
Pre-Marketing
- Door-knock 50–100 neighbors with invites 2 days prior.
- Post on Facebook neighborhood groups, Instagram, and Nextdoor.
- Place 8–12 directional signs starting from main roads.
At the Open House
- Greet every visitor by name; require sign-in.
- Ask: 'Are you working with an agent?' and 'Do you have a home to sell?'
- Tour them through; ask which room they like best.
- Schedule next-step appointment before they leave.
- Watch: Open House Tips That Actually Convert (YouTube)
Follow-Up
Within 4 hours, send a personal text. Within 24 hours, a handwritten note. Within 7 days, a market report for their search area.
Action Items
- Make a recurring weekly task to schedule to hold an open house every weekend for this quarterOptional — Plan it with a timeline inProjects & EventsOptional — Put it on your list in theTask Manager
- Create a Google Doc or Word Doc that contains your Open House Strategy, which includes the task to schedule 50 door knocks prior to the open house, and sign placementOptional — Plan it with a timeline inProjects & EventsOptional — Put it on your list in theTask Manager
- Setup a process in your CRM to track open house leadsOptional — Plan it with a timeline inProjects & EventsOptional — Save contacts, stages and follow-up plans in theCRM