Promotion Plan
- Post on Zillow, Realtor.com, and MLS as an open house at least 5 days out.
- Door-knock or mail 100 nearby homes inviting neighbors first.
- Boosted Facebook/Instagram ad targeting a 5-mile radius.
- 10–15 directional signs the morning of, removed by sundown.
On-Site Execution
- Sign-in sheet (digital or paper) — capture name, phone, email, agent status.
- Have a single-property flyer and QR code to the listing.
- Be ready to convert: ask every visitor if they're working with an agent and if they want to see other homes.
- Follow up with every guest within 24 hours.
Action Items
- Create a repeatable open-house promo checklist.
- Build a 24-hour follow-up template for every sign-in.