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Lead Cultivation

Buyer Consultation

Set expectations, build trust, and earn signed buyer representation.

Why Consult Before Showing

Showing homes before consulting is like prescribing medication before a diagnosis. The consult positions you as the expert and weeds out tire-kickers.

Agenda

  • Discovery — motivation, timeline, family situation.
  • Education — current market, financing, the buying process.
  • Search criteria — must-haves vs nice-to-haves.
  • Your value — how you'll represent them.
  • Sign buyer representation agreement.
  • Schedule first showing tour.

Materials

Buyer packet with process timeline, lender intro, sample disclosures, and your bio. Branded folder or digital portal.

Action Items

  1. Build a buyer consultation agenda PDF.
  2. Practice the consult with a colleague this week.