What to Include
- Personal bio and professional headshot.
- Past client testimonials (5–10).
- Sample marketing materials (flyer, video stills, social).
- Your sold list with days-on-market and list-to-sale ratio.
- What-to-expect timeline.
- Pre-listing questionnaire for the seller to fill out.
Delivery
Email a PDF immediately after the appointment is set. Drop a printed copy at the door 24 hours before. The seller will absolutely tell other agents they're already 'kind of working with someone.'
Action Items
- Build your pre-listing PDF this week.
- Send to the next 3 listing appointments.