Brand Foundation
- Pick 2 brand colors and 2 fonts. Use them everywhere.
- Get professional headshots updated every 2 years.
- Write a one-sentence positioning statement: who you serve and how.
Must-Have Profiles
- Personal website (even a one-pager) with your contact form.
- Google Business Profile — claim, verify, ask for reviews.
- Instagram, Facebook, LinkedIn — consistent name and photo.
- Zillow, Realtor.com, and brokerage profile filled out 100%.
Content Cadence
3 social posts per week is enough — market updates, just-listed/just-sold, and personal/lifestyle. Consistency beats volume.
Action Items
- Update headshot if older than 2 years.
- Claim your Google Business Profile today.
- Schedule 3 social posts for next week.