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Lead Cultivation

Database Marketing

Stay top-of-mind with past clients and your sphere through consistent, valuable touches.

Monthly Email

Market update with 3–5 charts, your favorite new listings, a personal note, and a clear CTA. Keep it under 400 words.

Quarterly Mailer

Postcard or magnet — neighborhood market snapshot. Physical mail breaks through the digital noise.

Annual Client Event

Pie pickup at Thanksgiving, summer popsicle social, or a movie night. Goal: 30–40% attendance from your sphere. Best referral generator there is.

Action Items

  1. Schedule next 12 monthly emails on the calendar.
  2. Plan one client event for the next 90 days.