Why Scripts Matter
Scripts aren't about reading word-for-word. They're about internalizing strong language patterns so you can be present and conversational while still hitting key points.
Core Scripts to Master
- Initial buyer call — qualify timeline, financing, motivation.
- Initial seller call — qualify timeline, motivation, expectations.
- FSBO and Expired approach scripts.
- Listing appointment opener and close.
- Objection handlers (commission, price, timing).
Practice Method
Role-play 15 minutes per day with a partner or coach. Record yourself once a week and listen back. You'll cringe — and you'll improve fast.
Action Items
- Memorize one new script this week.
- Schedule daily 15-min role-play.