Sources to Build
- Google Business Profile with weekly posts and reviews.
- YouTube — neighborhood tour and market update videos.
- Instagram Reels — short, valuable, consistent.
- Facebook ads — listings, home valuation funnels.
- Zillow Premier Agent (if ROI works in your market).
Speed to Lead
Internet leads must be contacted within 5 minutes. After 5 minutes, conversion drops by 80%. Use a CRM that auto-texts on capture.
Long-Term Nurture
Most online leads are 6–18 months out. Build a 24-month drip with monthly market reports, neighborhood updates, and 'just sold' postcards.
Action Items
- Set up auto-text-on-capture in your CRM.
- Post 3 Reels per week for the next 90 days.
- Run one $300 Facebook ad test this month.