Principles
- Useful and used often (visible reminder of you).
- Personalized to the client and home.
- Quality over price tag.
- Branded subtly, not aggressively.
Ideas
- Cutting board engraved with their address and closing date.
- Custom doormat with their family name.
- Stocked welcome basket on closing day.
- Local restaurant gift card with handwritten note.
- Professional housecleaning before move-in.
Action Items
- Pick a signature closing gift to standardize.
- Order in bulk to keep margins healthy.