When to Ask for a Review
At the closing table or within 24 hours of close. Emotion is highest, gratitude is fresh. Wait two weeks and your conversion drops by 70%.
How to Ask
'It would mean the world if you'd take 2 minutes to share your experience on Google. Here's the direct link.' Send the link via text immediately. Easier than email.
Asking for Referrals
30 days post-close: 'Now that you're settled in, who do you know that's thinking about a move in the next 6 months?' Specific question, specific answer.
Action Items
- Save your Google review link in a text shortcut.
- Schedule the 30-day referral ask in your CRM.