Social Scheduling
- Metricool or Later — schedule Instagram, Facebook, LinkedIn, and TikTok in one place.
- Buffer — simple, affordable, great for solo agents.
- Plan a month of content in one 2-hour batching session.
Email & Newsletter
- Mailchimp or Beehiiv — clean templates, good deliverability for monthly market updates.
- ActiveCampaign — if you want behavior-based automations beyond a basic newsletter.
- Your CRM's built-in email is fine for 1:1 follow-up, not for mass sends.
Design & Content
- Canva Pro — listing flyers, social graphics, just-listed/sold posts, open house signs.
- CapCut or Descript — fast video editing with auto-captions for Reels and Shorts.
- BombBomb — personal video email that gets opened and replied to.
Paid Ads
- Facebook & Instagram Ads Manager — best ROI for seller leads via home valuation funnels.
- Google Local Services Ads — pay-per-lead, top-of-page placement in your market.
- Start with $300–$500/month, track cost-per-lead, and double down on what converts.
Action Items
- Pick one social scheduler and load 30 days of content.
- Send a monthly market update email starting this month.
- Build a Canva brand kit (logo, colors, fonts) so every post looks consistent.
- Test a $300 lead-gen ad and measure cost-per-lead after 14 days.